Andrea Giacomelli – Capability Design (EN)

scenario

Andrea Giacomelli is an expert in Education & Social Policies, with many years of experience in the design and development of complex projects and system actions for educational, training and social innovation. He helps public and private organisations to innovate their products and services, thus contributing to the improvement of the eco-system in which they operate, through Human Centreed Design processes and Design Thinking techniques. 

CONCEPT

After an initial phase of careful analysis and dialogue, we established what would become the guidelines of the concept. As mentioned, Andrea Giacomelli is an expert in Capability Design, a set of research, consulting, training and technical support services aimed at increasing the knowledge, skills and abilities of an individual, an organisation or a system. He is a sort of guide who, thanks to a series of tools, guides people (or teams) to increase their chances of personal fulfilment and economic and social development.

blue print paper

To reflect these underlying concepts, we took inspiration from the aesthetics of blueprint paper, used in design and shipbuilding. This reference clearly emerges on the website, andreagiacomelli.net, where the background is inspired by blueprint paper grids. This element is a reference to the careful and methodical design work: the lines of blueprint paper designs usually have a clean and clear appearance, giving a feeling of order. The fonts chosen (‘Inter Tight’ for titles, ‘Azeret Mono’ for texts) also reflect these characteristics.

The dominant colour of the brand identity is Blueprint, Code HEF #0158FF), a reference to the blueprint paper; blue is also a colour that suggests calmness and relaxation.

Logo

For the logo, we were inspired by the tool of co-design workshops: the post-it! A simple and linear form, it represents the core of the activity, led of course by the expert, Andrea Giacomelli, whose initials are right in the centre. Through post-its, workshop participants express their ideas and observations, share opinions and give vent to creativity: values that belong to the concept of co-design.

The logo is available in a basic version with the initials ‘AG’ inside a square post-it and in an ‘extended’ version with the specification ‘Andrea Giacomelli – Capability Design’. 

developments

picture processing

Client

Andrea Giacomelli, Education & Social Policies expert

https://andreagiacomelli.net/

output

Brand Identity and website

Brief

Andrea Giacomelli is an expert in Education & Social Policies, with extensive experience in the design and development of complex projects and system actions for educational, training and social innovation. We were hired to build an effective brand identity and website with him, capable of communicating the essence of his professional persona and the various services he offers.