Andrea Giacomelli – Capability Design (EN)

scenario Andrea Giacomelli is an expert in Education & Social Policies, with many years of experience in the design and development of complex projects and system actions for educational, training and social innovation. He helps public and private organisations to innovate their products and services, thus contributing to the improvement of the eco-system in which they operate, through Human Centreed Design processes and Design Thinking techniques.  CONCEPT After an initial phase of careful analysis and dialogue, we established what would become the guidelines of the concept. As mentioned, Andrea Giacomelli is an expert in Capability Design, a set of research, consulting, training and technical support services aimed at increasing the knowledge, skills and abilities of an individual, an organisation or a system. He is a sort of guide who, thanks to a series of tools, guides people (or teams) to increase their chances of personal fulfilment and economic and social development. blue print paper To reflect these underlying concepts, we took inspiration from the aesthetics of blueprint paper, used in design and shipbuilding. This reference clearly emerges on the website,, where the background is inspired by blueprint paper grids. This element is a reference to the careful and methodical design work: the lines of blueprint paper designs usually have a clean and clear appearance, giving a feeling of order. The fonts chosen (‘Inter Tight’ for titles, ‘Azeret Mono’ for texts) also reflect these characteristics. The dominant colour of the brand identity is Blueprint, Code HEF #0158FF), a reference to the blueprint paper; blue is also a colour that suggests calmness and relaxation. Logo For the logo, we were inspired by the tool of co-design workshops: the post-it! A simple and linear form, it represents the core of the activity, led of course by the expert, Andrea Giacomelli, whose initials are right in the centre. Through post-its, workshop participants express their ideas and observations, share opinions and give vent to creativity: values that belong to the concept of co-design. The logo is available in a basic version with the initials ‘AG’ inside a square post-it and in an ‘extended’ version with the specification ‘Andrea Giacomelli – Capability Design’.  developments picture processing Client Andrea Giacomelli, Education & Social Policies expert output Brand Identity and website Brief Andrea Giacomelli is an expert in Education & Social Policies, with extensive experience in the design and development of complex projects and system actions for educational, training and social innovation. We were hired to build an effective brand identity and website with him, capable of communicating the essence of his professional persona and the various services he offers. 

Saipex Stand Hese 2024 (Eng)

CONCEPT HESE- Hydrogen Energy Summit&Expo è la fiera dedicata alle nuove tecnologie per la produzione, il trasporto e lo stoccaggio dell’idrogeno, che si tiene ogni anno a Bologna. Uno dei temi principali è la sicurezza dei prodotti, un argomento che Saipex affronta quotidianamente. Per trasmettere questo senso di sicurezza, che per Saipex si traduce in sicurezza del prodotto, rispetto delle normative impiantistiche e analisi di ogni situazione per trovare la migliore, abbiamo realizzato uno stand lineare, dalle forme semplici e dove il blu, colore identificativo dell’identità aziendale, è il colore dominante, che incontra in alcuni dettagli il nero e il bianco, colori neutri. Pochi elementi per trasmettere ai possibili clienti quella che è la mission di Saipex: offrire servizi e soluzioni in modo semplice e completo, e occuparsi di tutto ciò che riguarda la sicurezza. On the Saipex stand, we designed two main panels. The first, which is more descriptive and demonstrative, displays four components of an installation and the different guidelines, in the form of questions, that they must answer in order to be compliant. Saipex is the right partner to contact for advice in this area. In the other, a screen broadcasts on a loop the corporate video, also made by us, in which the values and know-how, the result of years of experience, emerge. Both contents reflect a linearity in the transmission of information, which goes well with the minimalist style of the Saipex stand and visual identity. the project Client Saipex SRL output Stand fiera, brochure informativa, video corporate Brief Stand realisation for HSE-Hydrogen Energy Summit&Expo exhibition in line with the corporate image of Saipex SRL. The design must convey a general sense of safety and reliability, the result of Saipex’s experience in the field of hydrogen inspection and safety.

Radio Magica Academy ENG

CONCEPT For the Radio Magica Academy website, we applied the visual identity created previously. We imagined Radio Magica, and consequently also Academy, as realities capable of radiating culture and values of accessibility and inclusion. Therefore, in the logo and coordinated image we find a series of shapes, semicircles with rays of different shapes and colours, which can be combined to generate new, complete forms, which are different, but always fit together. Given the central importance of inclusivity for the client, we built the site according to accessibility principles: the colours and above all the combinations comply with the Web Accessibility Guidelines (WCAG), just as the font used, Open Sans without graces, is easily readable. Regarding the request for an area for donations, we have included in the “What you can do” section, a direct link to Donorbox through which you can donate to the Foundation and the coordinates for a traditional bank transfer. formati Client Radio Magica Fondazione ETS Radio Magica Academy output Website Academy Brief Radio Magica Academy is a post-diploma cultural academy for young adults with disabilities, founded by Fondazione Radio Magica ETS. The request made to us was to create a representative website where we could tell about the Academy project, its activities and where we could raise funds to support it. The site had to reflect the identity created by us for Radio Magica Academy.

Agrivello – Brand Identity (En)

agrivello concime in lana di pecora

CONCEPT AgriVello is a start-up company born in 2021 from an intuition of Chiara Spigarelli, an agronomist and researcher, who came up with an innovative and green product: the natural fertiliser pellet made from 100% sheep wool. The company’s aim is to promote, in a simple and authentic way, a series of values linked to the circular economy and the all-round protection of the environment, capable of guaranteeing social, economic, environmental and territorial sustainability. The product is the result of research work carried out with the Department of Agri-Food, Environmental and Animal Sciences of the University of Udine (supported by the Friuli Foundation, the Azienda Sanitaria Universitaria del Friuli Centrale and the Consorzio delle Valli e delle Dolomiti Friulane) and offers a concrete response to the difficulties that arise along the entire wool supply chain, drastically reducing the economic impact of sheep farming on the environment. Starting precisely from a discussion with Chiara and a study of the sector, we created a brand identity capable of translating the values and characteristics listed above. The minimal logo represents a white-haired, stylised sheep; the head recalls the ‘V’ of Vello, only turned upside down. As for the font used, it is simple and linear, as unimpressive as the product. In terms of the palette, we opted for bright green as the main colour, a clear reference to nature and a colour that ties in well with the paper bag (1 kg and 2 kg formats), earth brown and white. The brand identity was also applied according to these principles to the corporate website, whose main purpose is to inform about the company, values and product; the integration of the e-commerce, essential and easily accessible from the homepage, presents the products with “circular” still life photos, with details of wool and herbs-vegetables that refer to their use in the vegetable garden.   PROGETTO video Client Agrivello output Website, E-commerce, Brand Identity, Packaging, Video Corporate Brief AgriVello, a startup born in 2021, hired us to create a brand identity and corporate website, complete with e-commerce, to present itself on the market with an innovative and green product: the natural fertilising pellet made from 100% sheep’s wool. The main request was to bring out the values of sustainability, love for the environment and circular economy.

Raggi di Vite project

CONCEpt The visual concept created for Radio Magica Academy, and for the Raggi di Vite project, stems from the very mission of the Foundation: to create and promote a culture of accessibility, inclusivity and to enhance the richness of diversity. Referring to the concept of “Radio”, we thought about how to convey the content in this medium: Radio Magica, through its “waves”, therefore the content and courses promoted in the Academy, radiates and spreads knowledge, culture of inclusiveness and accessibility. We have therefore created a series of shapes, semicircles with rays of different shapes and colours, which can be combined with each other and thus able to generate new complete shapes, which are different but always fit together. We also applied the concept just described to the RAGGI DI VITE project, which was designed to promote the Academy, a post-diploma training centre for young adults with cognitive disabilities. Radio Magica has partnered with three different wineries in the Aquileia DOC region (FVG), Brojli, Ca’ Bolani and Rigonat, each of which has earmarked two or three wines for this special edition, part of the proceeds of which will go to support the Academy’s activities. During the design phase, we took two particular aspects into account: the need to create a label adaptable to the different bottle formats, specific to each winery, and compliance with the principles of inclusion and readability of the content. We therefore created a label suitable for all three wineries and the different formats, in which the elements of the visual described stand out, with simple shapes and colour combinations in accordance with the Web Accessibility Guidelines (WCAG); half of each shape is composed with a shape identifying the winery and the other half with its own for each wine.  The compositions that are generated, all different but at the same time harmonious, interpret diversity as a source of richness. We can also find the same concept in the world of wine, where each winery is able to offer different nuances of a territory, and each territory can be told according to different techniques and sensibilities. NAMING and contents Fondazione Radio Magica, also through projects such as RAGGI DI VITE, is daily committed to radiating culture and positive values. This is why the wines belonging to the RAGGI DI VITE project have names belonging to positive, colourful, optimistic imagery such as Radiant, Generous and Luminous.  The naming of the wine on the label is also in Braille, in relief, so that the content is also readable for the visually impaired and blind, respecting the values of accessibility and inclusion. The QR code on each label links to a video content, created by the Radio Magica Academy boys. Thus, each bottle of the RAGGI DI VITE project, in addition to being a messenger of the values described, becomes a bearer of culture, just as Radio Magica Academy does with activities, courses and events. RADIOSO / BROJLI – LOGO VARIABLES generoso / RIGONAT – LOGO VARIABLES LUMINOSO / Ca’ Bolani – LOGO VARIABLES Client Fondazione Radio Magica ETS #RAGGIDIVITE output Visual Identity (Immagine Generativa Logo), Progettazione Etichette Brief The main objective was to create a concept to be applied to several projects of the Radio Magica Academy Foundation, including RAGGI DI VITE, a social campaign supported by three different wineries in FVG. Specifically, we were asked to design the labels for the line of wine bottles participating in the project, inspired by the Foundation’s identity values: inclusion, accessibility and diversity as a source of wealth.


abstract / CONCEpt Path, sharing, encounter and inclusion, these were the key concepts from which we started to develop the SIMUP Sistema Museale Pistoiese logo. We were inspired by simple shapes that could reflect the founding concepts and express, concretely or figuratively, the complexity and aspirations of the project. From the map to the arches, to the electronic branches of the microchips, we sought an interpretation key that was both linear and complex, structured and modular. The letters are simplified to their essence, move sinuously and link harmoniously to the others. The lettering is entirely based on the single module of the truncated arch repeated, mirrored, rotated. The arches, recalling the characteristic architectural forms of the Pistoiese territory, tell of its palaces and churches, its history and tradition, but at the same time, being missing a part (truncated), they emphasise the need for the next form to support themselves, symbolising a union and a desire to create a more complex and articulated structure that makes that very union its strength. Individual subjects therefore, which in their encounter determine a common path. The junction points on the ‘map’ represent the constellation of the System’s individual museums and cultural nerve centres, as well as the interlocutors the System addresses and interacts with, namely citizens, students, researchers, tourists, cultural institutions and local businesses. The reference to the microchip structure emphasises the drive towards a functional complexity and a future that succeeds in putting technology at the service of man’s aspirations, thus becoming a tool and vehicle for growth. The choice of placing the colour red on a single circle, purposely placed between the ‘M’ of museale and the ‘P’ of pistoiese, represents unity and the common objective, while the vertical shaft of the ‘P’ has been purposely left open, uninterrupted by the circular shape, to leave space for possible future interactions, for the continuation therefore of this path of encounter and collaboration. Finally, the primary colour of the corporate image was identified in the red of the roses depicted in the Millefiori tapestry, which also represents a variegated, yet homogeneous and overall coherent plurality. generative LOGO LOGO – TAGLINE VARIABLES In these 3 examples, we propose some possible solutions for logo and naming development according to their use in the main social networks. Usually, profile images uploaded to social pages are self-inscribed within a circle. LOGO CONSTRUCTION and rules visual ID – print materials SOCIAL / image-processing BILLBOARD CREATIVE billboard / outdoor merchandising / MAGAZINE exhibition signage Truly accessible visual identity is achieved through physical and sensory interventions that make it perceptible to all. For example, by marking routes with relief materials, placing tactile information at the right heights and near the entrances to facilities. OPEN CALL Visual Identity Communication and territorial marketing project. SIMUP · Sistema Museale Pistoiese output Visual Identity, Brand Manual, Merch & Print, Strategy.

Udine 3rd Forum

intro For the 2019 edition of Udine 3D Forum, inspired by multidisciplinarity, we developed a visual concept that could be applied in several contexts: the corporate image, the graphic animations and, above all, the exhibition route. The great challenge was to seek stylistic and conceptual coherence in all kinds of expressive forms, both two- and three-dimensional. We decided to design the scenography of the event starting from the exhibition modules. Each module represents a ‘skill’, a digital or manual ability, and the resulting forms are the ideal sum of these skills. AFTERMOVIE BACKSTAGE SHOOTING In the backstage video we show some moments of the realisation of the modules used for the photo shoot from which we elaborated the visual identity and the different graphic declinations for print, web and social ads. VISUAL IDENTITY interactive panel / SOCIAL ACTIVATION We asked the participants to draw with coloured threads of wool their competences, in one colour those they had already acquired, in the other those they thought they needed to fill. The result was for everyone to visualise, a kind of real-time generative infographic. We also asked them to share the shots of the panel on their social media by including the selected skills with #hashtags. layout The visual identity was also transposed for the stage design. The three-dimensional modules we designed interlocked with each other and made it possible to compose many different layouts, the structures also had a display function and determined the route of the exhibition. Client Confartigianato Udine output Visual Identity of the 2019 edition, Exhibition Design, Graphic Adaptations for Banners and Web Displays, Social Templates, Aftermovie, Poster.

TED EX 2019

intro For the second edition of Tedx Udine entitled: THINK HACK we have developed visual solutions inspired by the concept of hacking, thus translating it into alteration, decomposition and simultaneity of images. Everything takes shape from the symbolic element of the red X positioned in the centre of what will be the centre of the real scene. A three-dimensional sculpture on which to bring to life images reworked in computer graphics in a play of transparencies, lights, shadows and projections. An iridescent and changing scenography capable of evoking the themes of this edition. The video materials created were used for the social dissemination of the event, their programming was spread over four weeks during which the theme and the speakers were revealed. Thanks to their ‘mysterious’ and ‘highly recognisable’ nature, the public was able to easily follow the generated feeds (The first teaser released achieved more than 1000 views in a few hours). Following the launch, the use of our sculpture allowed the organic sharing of original content such as customised photos that fed the social channels throughout the event. VIDEO TEASER Trailer – version 2 Trailer – version 3 RITRATTI STAFF, ANIMATED PORTRAIT VISUAL SPEAKER introduction Client TEDx Udine Brief The objective was to develop visual and multimedia content of various kinds for TEDx Udine 2019. The promo, the poster, the trailer had to be coherent and organic to the theme and able to support the needs of the media launch, its online dissemination and not least to become an integral part of the scenography during the event.

Saipex Academy – Brand Identity

Saipex Academy Visual Identity

intro Saipex Academy is the learning section of Saipex srl whose main objectives are: 1. To help recognise and examine specific problems so as to identify, compare and select the most suitable and valuable solutions; 2. To apply and spend the acquired skills and knowledge in the field so as to operate more professionally, effectively and efficiently in problem solving and/or the anticipation and prevention of potential problems; 3. To create opportunities for growth to improve one’s professional activity, so as to increase one’s professional value in the labour market. We led Saipex Team through a co-design path, thanks to which we managed to establish the guideline to define the brand identity. We carried out two different co-design and brand development activities. The first was aimed at the design and activation of a new business unit, Saipex Academy; the second at the complete design of its brand identity and communication strategy.   CONCEPT We created the visual identity and the website entirely dedicated to Saipex Academy‘s activities.  To differentiate the Academy from the corporate site (whose characterising colour is blue) we have chosen the orange as identity colour, a particularly stimulating one, associated with energy and achievement, capable of conveying optimism, vitality and strength. It perfectly matches and highlights with the neutral shades of the palette. The Saipex’s symbol “X”, picks up on the texture of striped sheet metal floors, typical of industrial plants and buildings, in practice the environments where Saipex usually works. The diagonal rod at the front picks up on Academy’s orange colour, consequently becoming its symbol. applications Client Saipex   output Co-design workshop, Brand Manual, Brand Identity, Website, Social Media Templates, Applications, Communication Strategy Brief Saipex, a company based in Prato (Italy) that offers services and solutions for manufacturers and users of equipment and systems under pressure and explosive atmospheres, hired us to create the brand identity for Saipex Academy, dedicated to learning and certification activities.