About Change Project with ENAIP

THE NEW ENAIPNET CAMPAIGN SIGNED BY BRODOSTUDIO https://youtu.be/cI6edJEMVh8 It’s been almost two months since we delivered the storyboard and received the OK from EnaipNet for filming; finally today it’s time to unveil our work. We are proud to present Enaip: About Change! It’s hard to convey the exact feeling you get at the end of such a complex and ambitious work: happiness for sure, but also lightness and a pinch of sadness. A small part of us detaches, leaves the studio, abandons us. This is to say, in a romantic way, that we feel a strong connection with this work in which we have poured a lot of energy and which we hope you will appreciate. When we were first contacted, we immediately received and perceived a strong enthusiasm from the Enaip group; as a result, it was immediately clear that great expectations had been created for this campaign, which is in fact the most important one for the EnaipNet group, being the first to be developed at national level in cohesion between several regional Enaip’s: Veneto, Friuli Venezia Giulia, Piedmont and Lombardy. So, having collected the stimuli, suggestions, objectives, and analyses that had emerged from the first brainstorming session, we began to imagine and write the story of three characters revolving around the Enaip world, trying to tell their figures and their daily lives as truthfully as possible. This small intuition gave rise to the structure of the plot, which sees their lives overlapping over the course of an ideal day. For these reasons, we wanted to include in the film three real production contexts, three transversal production sectors such as food, design and sport, which symbolise excellence, ingenuity and innovation. Different capacities, aptitudes and skills that coexist on several levels: entrepreneurial, artisan and industrial. We therefore thank the Electrolux Innovation Factory in Porcia (PN), Cicli Barco in Piazzola sul Brenta (PD) and the La Viarte winery in Vencò (GO) for their support. Places that we invite you to visit (as soon as possible). Through the narrative tool of the language of film, we have tried to represent these different aspects belonging to education, interpreting what we believe is its essence, namely the imprint it is able to leave on people’s lives. About Change is also about this: about the change, of course, that society must continue to make with respect to issues such as gender equality, inclusion, work; but also about individual choice and change, the courage to try, the courage to apply oneself to new subjects, to pursue one’s dreams, and how to share and transmit knowledge. The campaign, of course, includes different video formats: the version we present is the extended one designed for institutional occasions. This is followed by three 60″ videos dedicated to each protagonist, the more classic 30″ television and the now unfailing 15″ vertical stories for instagram. We will see them in the coming days. We thank you for reading and wish you a good viewing!  


The ABOUT CHANGE campaign created several audiovisual products united by a storytelling capable of narrating the transformation taking place in the world of ENAIP NET training.

TED EX 2019

intro For the second edition of Tedx Udine entitled: THINK HACK we have developed visual solutions inspired by the concept of hacking, thus translating it into alteration, decomposition and simultaneity of images. Everything takes shape from the symbolic element of the red X positioned in the centre of what will be the centre of the real scene. A three-dimensional sculpture on which to bring to life images reworked in computer graphics in a play of transparencies, lights, shadows and projections. An iridescent and changing scenography capable of evoking the themes of this edition. The video materials created were used for the social dissemination of the event, their programming was spread over four weeks during which the theme and the speakers were revealed. Thanks to their ‘mysterious’ and ‘highly recognisable’ nature, the public was able to easily follow the generated feeds (The first teaser released achieved more than 1000 views in a few hours). Following the launch, the use of our sculpture allowed the organic sharing of original content such as customised photos that fed the social channels throughout the event. VIDEO TEASER Trailer – version 2 Trailer – version 3 RITRATTI STAFF, ANIMATED PORTRAIT VISUAL SPEAKER introduction http://cristianop.sg-host.com/wp-content/uploads/2023/03/TedX-Speaker-Alessia-Correani-h264.movhttp://cristianop.sg-host.com/wp-content/uploads/2023/03/TedX-Speaker-Gabriele-Giacomini-h264.mov Client TEDx Udine Brief The objective was to develop visual and multimedia content of various kinds for TEDx Udine 2019. The promo, the poster, the trailer had to be coherent and organic to the theme and able to support the needs of the media launch, its online dissemination and not least to become an integral part of the scenography during the event.

Belli di Mamm (Eng)

intro The series ‘Belli di Mamm’ is a sit-com in 10 episodes. It recounts the adventures of two characters: the “aspiring Apulian” focacciaro Cristian Rizzi and the loyal customer and former cycling promise Luca “Lochet” Pegri, played respectively by Federico Scridel and Cristian Barel. It all takes place in Mamm’s premises, between the counter and the kitchen, where, amidst linguistic misunderstandings, clichés, surreal situations and a lot of irony, themes linked to regional gastronomic traditions and the innovative way of interpreting them are tackled by Roberto Notarnicola, U’Boss, owner of the Udine-based ciclo-focacceria. We produced the branded series ‘Belli di Mamm’ taking care of every aspect of its production. The first season consisting of 9 episodes + 1 Halloween special covered MAMM’s social schedule for several months. The fictional characters and their stories bring out the main characteristics of the Apulian cyclofocacceria with irony and lightness, conveying the values of the product and the philosophy of the brand to the public. HALLOWEEN special episode https://youtu.be/FRTbeXbEUQU Synopsis: A closure like so many others, Cristian, more tired than usual, allows himself a break while sipping a beer, but when exhausted he rails against the “voice of the bandit” that inhabits his head, things go bad. Trapped in a dimension suspended between parody and thriller he tries to make sense of the evening by escaping from the pitfalls of “Lochet”. season 1 https://youtu.be/FbnixP5t7tA Episode 1: Luca ‘Lochet’ Pegri and Cristian Rizzi meet for the first time inside MAMM as a cycling fanatic and a stressed-out ex-lobbyist. https://youtu.be/HcNpDrFsDyM Episode 2: From art to design, from the beauty of things to the quality of products… Cristian and Lochet find themselves engaging in philosophical discussions on the aesthetics of things, without lacking in misunderstandings and tortuous turns of phrase. https://youtu.be/E429li-17aA Episode 3: An irreverent homage to one of Camillo Mastrocinque’s best-known works. Luca and Cristian as Totò and Peppino give life to a surreal and light-hearted dialogue, however making water on all sides. https://youtu.be/ATB03Kyj2RQ Episode 4: A day like any other and, like every day, Luca demonstrates his peculiar superficiality, parading clichés and confusing banalities… https://youtu.be/yqyHWNaYz0Q Episode 5: Cristian finds himself fighting in vain against the frenzy of his customers. Luca, as usual, exasperates him with his outlandish demands, forcing him to ‘slow down’ the time of his service. https://youtu.be/efug7HXnJZ0 Episode 6: Luca ‘Lochet’ is sad that he did not manage to do even one bike ride, Cristian for his part tries to cheer him up by joking about the concept of zero kilometre. https://youtu.be/PsGbK2b4E6c Episode 7: Lochet is agitated and more careless than usual, he confides to Cristian that he is soon to become a father. Moved by enthusiasm, he quickly decides on his order… https://youtu.be/I5AE-2Rsnys Episode 8: After a bike ride Lochet approaches the counter and, still in a daze, proudly recounts the sporting exploits of his grandfather, from whom he draws inspiration… https://youtu.be/IlV9-sUqrjY Episode 9: Luca is engrossed in reading a trade magazine and dreams of some bicycle models, Cristian tries in vain to make him understand the principle of waiting and collecting… Client Ciclofocacceria MAMM www.mamm-udine.it Brief We were asked to develop non-conventional content to feed the already activated web content strategy for 2017. To this we responded by writing a format for an original sit-com that would introduce the brand to a wider audience, also outside the region, and consolidate the relationship of trust with loyal customers.

Dolomeyes – Fondazione Dolomiti UNESCO

intro Don’t Be A Monster is the claim of the Dolomeyes awareness campaign that we realised for the Fondazione Dolomiti UNESCO, during the 2021/22 season. The realisation of the multi-channel campaign involved all the creative and production skills of our studio, from the analysis of the context to the development of the communication plan and obviously the conception of all the contents! Right or wrong? Good or bad? Learn to recognise scary human habits and get ready to let out screams of terror! Follow the adventures of the monstrous Dolomeyes as he grapples with the bizarre behaviour of visitors at high altitude! Listen to his advice on how to live in balance with the environment, consume water consciously and tackle the mountains safely! And remember. #DONTBEAMONSTER! Video ADV Campaign VIDEO TUTORIAL AFTERMOVIE: SAMPLING, ACTIVATION Description All video productions for the Dolomeyes campaign: Don’t Be A Monster were integrated into a multi-channel editorial plan that covered the entire dissemination period. The different formats and outputs constituted a mix of tools used for social campaigns, organic coverage of the official project pages and those of the institutional partners. In fact, the campaign involved all the high altitude refuges in and around the Dolomites Park in the dissemination. video promo It is a true ‘fiction film’, an ironic and funny comedy in three acts about the malpractice and bad habits of some visitors and frequenters of the mountains. The video was edited in different versions (Ita, Eng, De) and distributed online also in the short format of the individual episodes. VIDEO TUTORIAL, AFTERMOVIE The video tutorials constitute a true original Format for the web. In each episode, Dolomeyes, stylistically treated as a cartoon, interacts with the Voice-Off of an imaginary mountain guide who authoritatively explains the risks of bad habits in the mountains. The production took place entirely in a studio, combining animation, green screen and computer graphics techniques. All videos were translated into three languages (Ita, Eng, De). BRANDED WEB SERIES To promote the dissemination of the campaign we branded two episodes of the web series Udinì Live Experience, with placement and sponsorship operation; the campaign’s character Dolomeyes was the protagonist of some incursions within the videos. In addition, we also inserted interviews and numerous social contents such as stories, trailers and backstage photos during the realisation of the live events. https://youtu.be/JGL-pNRcLachttps://youtu.be/WTV4JL2LVTs DISPLAY, WEB BANNER ADV The Dolomeyes campaign “Don’t Be A Monster” was disseminated through numerous graphic content for the print and digital environment, with different formats including: Flyers, Leaflets, Stickers, Posters, and a countless number of web adaptations for various display placements in many national online magazines (Condè Nast, Corriere della Sera and many others). PRINT, BILLBOARD OFFICIAL WEB SITE: www.dolomeyes.com http://cristianop.sg-host.com/wp-content/uploads/2021/06/dolomeyes-website.mp4 Client Fondazione Dolomiti Unesco #DONTBEAMONSTER www.dolomeyes.com output Among the produced contents: The website and in three languages (ITA, ENG, DEU), Editorial Plan, Press & digital Campaign, Commercial ADV 30″, Promo 5min, Visual Identity, Poster, Flyer, Gadget, Web Series, Experiential Marketing (sampling, Live Action), Toilet Advertising, Aftermovie, Live Events, Presskit. Brief The main objective was to transmit information and raise awareness among all users/frequent visitors towards the correct use of water at high altitude and more generally towards a conscious and sustainable use of the mountains. The dissemination involved many high altitude refuges.