Andrea Giacomelli – Capability Design (EN)

scenario Andrea Giacomelli is an expert in Education & Social Policies, with many years of experience in the design and development of complex projects and system actions for educational, training and social innovation. He helps public and private organisations to innovate their products and services, thus contributing to the improvement of the eco-system in which they operate, through Human Centreed Design processes and Design Thinking techniques.  CONCEPT After an initial phase of careful analysis and dialogue, we established what would become the guidelines of the concept. As mentioned, Andrea Giacomelli is an expert in Capability Design, a set of research, consulting, training and technical support services aimed at increasing the knowledge, skills and abilities of an individual, an organisation or a system. He is a sort of guide who, thanks to a series of tools, guides people (or teams) to increase their chances of personal fulfilment and economic and social development. blue print paper To reflect these underlying concepts, we took inspiration from the aesthetics of blueprint paper, used in design and shipbuilding. This reference clearly emerges on the website,, where the background is inspired by blueprint paper grids. This element is a reference to the careful and methodical design work: the lines of blueprint paper designs usually have a clean and clear appearance, giving a feeling of order. The fonts chosen (‘Inter Tight’ for titles, ‘Azeret Mono’ for texts) also reflect these characteristics. The dominant colour of the brand identity is Blueprint, Code HEF #0158FF), a reference to the blueprint paper; blue is also a colour that suggests calmness and relaxation. Logo For the logo, we were inspired by the tool of co-design workshops: the post-it! A simple and linear form, it represents the core of the activity, led of course by the expert, Andrea Giacomelli, whose initials are right in the centre. Through post-its, workshop participants express their ideas and observations, share opinions and give vent to creativity: values that belong to the concept of co-design. The logo is available in a basic version with the initials ‘AG’ inside a square post-it and in an ‘extended’ version with the specification ‘Andrea Giacomelli – Capability Design’.  developments picture processing Client Andrea Giacomelli, Education & Social Policies expert output Brand Identity and website Brief Andrea Giacomelli is an expert in Education & Social Policies, with extensive experience in the design and development of complex projects and system actions for educational, training and social innovation. We were hired to build an effective brand identity and website with him, capable of communicating the essence of his professional persona and the various services he offers. 

Radio Magica Academy ENG

CONCEPT For the Radio Magica Academy website, we applied the visual identity created previously. We imagined Radio Magica, and consequently also Academy, as realities capable of radiating culture and values of accessibility and inclusion. Therefore, in the logo and coordinated image we find a series of shapes, semicircles with rays of different shapes and colours, which can be combined to generate new, complete forms, which are different, but always fit together. Given the central importance of inclusivity for the client, we built the site according to accessibility principles: the colours and above all the combinations comply with the Web Accessibility Guidelines (WCAG), just as the font used, Open Sans without graces, is easily readable. Regarding the request for an area for donations, we have included in the “What you can do” section, a direct link to Donorbox through which you can donate to the Foundation and the coordinates for a traditional bank transfer. formati Client Radio Magica Fondazione ETS Radio Magica Academy output Website Academy Brief Radio Magica Academy is a post-diploma cultural academy for young adults with disabilities, founded by Fondazione Radio Magica ETS. The request made to us was to create a representative website where we could tell about the Academy project, its activities and where we could raise funds to support it. The site had to reflect the identity created by us for Radio Magica Academy.

Agrivello – Brand Identity (En)

agrivello concime in lana di pecora

CONCEPT AgriVello is a start-up company born in 2021 from an intuition of Chiara Spigarelli, an agronomist and researcher, who came up with an innovative and green product: the natural fertiliser pellet made from 100% sheep wool. The company’s aim is to promote, in a simple and authentic way, a series of values linked to the circular economy and the all-round protection of the environment, capable of guaranteeing social, economic, environmental and territorial sustainability. The product is the result of research work carried out with the Department of Agri-Food, Environmental and Animal Sciences of the University of Udine (supported by the Friuli Foundation, the Azienda Sanitaria Universitaria del Friuli Centrale and the Consorzio delle Valli e delle Dolomiti Friulane) and offers a concrete response to the difficulties that arise along the entire wool supply chain, drastically reducing the economic impact of sheep farming on the environment. Starting precisely from a discussion with Chiara and a study of the sector, we created a brand identity capable of translating the values and characteristics listed above. The minimal logo represents a white-haired, stylised sheep; the head recalls the ‘V’ of Vello, only turned upside down. As for the font used, it is simple and linear, as unimpressive as the product. In terms of the palette, we opted for bright green as the main colour, a clear reference to nature and a colour that ties in well with the paper bag (1 kg and 2 kg formats), earth brown and white. The brand identity was also applied according to these principles to the corporate website, whose main purpose is to inform about the company, values and product; the integration of the e-commerce, essential and easily accessible from the homepage, presents the products with “circular” still life photos, with details of wool and herbs-vegetables that refer to their use in the vegetable garden.   PROGETTO video Client Agrivello output Website, E-commerce, Brand Identity, Packaging, Video Corporate Brief AgriVello, a startup born in 2021, hired us to create a brand identity and corporate website, complete with e-commerce, to present itself on the market with an innovative and green product: the natural fertilising pellet made from 100% sheep’s wool. The main request was to bring out the values of sustainability, love for the environment and circular economy.

Saipex Academy – Brand Identity

Saipex Academy Visual Identity

intro Saipex Academy is the learning section of Saipex srl whose main objectives are: 1. To help recognise and examine specific problems so as to identify, compare and select the most suitable and valuable solutions; 2. To apply and spend the acquired skills and knowledge in the field so as to operate more professionally, effectively and efficiently in problem solving and/or the anticipation and prevention of potential problems; 3. To create opportunities for growth to improve one’s professional activity, so as to increase one’s professional value in the labour market. We led Saipex Team through a co-design path, thanks to which we managed to establish the guideline to define the brand identity. We carried out two different co-design and brand development activities. The first was aimed at the design and activation of a new business unit, Saipex Academy; the second at the complete design of its brand identity and communication strategy.   CONCEPT We created the visual identity and the website entirely dedicated to Saipex Academy‘s activities.  To differentiate the Academy from the corporate site (whose characterising colour is blue) we have chosen the orange as identity colour, a particularly stimulating one, associated with energy and achievement, capable of conveying optimism, vitality and strength. It perfectly matches and highlights with the neutral shades of the palette. The Saipex’s symbol “X”, picks up on the texture of striped sheet metal floors, typical of industrial plants and buildings, in practice the environments where Saipex usually works. The diagonal rod at the front picks up on Academy’s orange colour, consequently becoming its symbol. applications Client Saipex   output Co-design workshop, Brand Manual, Brand Identity, Website, Social Media Templates, Applications, Communication Strategy Brief Saipex, a company based in Prato (Italy) that offers services and solutions for manufacturers and users of equipment and systems under pressure and explosive atmospheres, hired us to create the brand identity for Saipex Academy, dedicated to learning and certification activities.