DIGITAL EXPERIENCE

Branded entertainment

In a scenario characterised by constant media overexposure, massive content availability and a significant lowering of the public’s attention threshold, branded entertainment plays a fundamental role in the company-consumer relationship.

In order to communicate effectively, it is indeed necessary to involve the public through attractive, interesting content, capable of entertaining but also educating or informing, depending on the company’s needs.

Branded entertainment allows each company to improve its reputation, creating credibility and awareness among the public, through content capable of narrating the company’s value system.

Through original content and video formats, companies can capture the attention and curiosity of their audience and turn them into engaged and loyal fans.

 

scenario (pain):

  • Media overexposure
  • Over-supply
  • Lower audience’s attention threshold
  • Break: promotional messages often interrupt the viewing experience, distracting or alienating the audience.
  • Multiplicity of sensibilities within the same audience segment.
  • Prepared and attentive audience; tends to reward authentic over packaged content with standardised language.

characteristics:

  • Seamless: By eliminating the concept of a break, we offer integrated audio/video experiences, where the message is the content itself.
  • Cross-media: responds to different audience needs by accommodating (evolving) user behaviour, while taking advantage of new content distribution opportunities.
  • Involvement: the audience is involved in creating a deeper connection with the brand. This makes it easier to insert CALL TO ACTION, less intrusive and not boring!
  • Earned Media: free and spontaneous coverage of content, directed upstream by the strategy; in this way audience participation is channelled and solicited on issues close to the brand without investing economically in advertising.

video contents and format

Using storytelling techniques, compelling plots and storylines, we create content, original formats and branded series that captivate audiences.

At Brodo Studio we take care of the entire production process: from writing the script to organising the filming and broadcasting on all channels; our experience in video production allows us to ensure that your brand message is conveyed in the best possible way.

Whether your requirement is a commercial spot or an entire web series to entertain your audience, we create formats to meet your every need and make you stand out from the competition.

Don’t stop at the cliffhanger… get in touch with us and let your story come to life!

multimedia HYBRID TOOLS

The quality of the actual experience and the degree of digital engagement are now the main drivers of consumer and audience preferences.

Digital Experience is our digital and multimedia content development service, where design is focused on showcasing a brand in a hybrid reality that engages and captivates the audience in a holistic, multi-channel way. Whether creating experiences in a museum, or multi-sensory and interactive content for a product launch, we want viewers to be immersed in the story and to have an exciting viewing experience!

We understand the importance of accessibility of information, which is why we ensure that content can be viewed on all devices. We can also employ the latest A.I. technologies to personalise the Brand’s messages for individual viewers, creating an experience tailored to their preferences or needs.

what we can do:

  • Multimedia and Site-Specific Installations;
  • Video-Mapping;
  • Multimedia Exhibition Routes;
  • Virtual & Audio Tours (GPS, VR, AR);
  • Multimedia signage;
  • Interactive videos.

WHERE TO USE OUR DIGITAL TOOLS:

  • In Store;
  • Pop-Up Campaign;
  • Branded Event;
  • Festival;
  • Trade Fairs;
  • Destination Marketing Activities.

★ LEAVE YOUR AUDIENCE SPEECHLESS★ MARKETING GOES ON STAGE ★ OSCAR-WORTHY STORYTELLING FOR YOUR CONTENT ★ WE PLAY BRANDS ★ ENGAGING EVENTS IN ALL SENSES ★ AN ADRENALINE-FUELLED SHOw: TO THE LAST BREATH ★ SPOTLIGHTS ON YOUR BRAND ★ LIKE IN A MOVIE, BUT IN REAL LIFE! ★ A "STANDING OVATION" BRAND IDENTITY ★ THE BEST SIDE OF ADVERTISING ★ NUDGE THEORY: REWRITING THE RULES OF THE GAME! ★ THE STRATEGY FOR SUCCESS ★ AN ABSOLUTELY UNIQUE CLAIM ★ A NEVER-BEFORE-SEEN BRAND EXPERIENCE! ★ ALWAYS NEW ADVENTURES ★ THIS IS BRODO WAY ★

do you want to be part of the show?