Dolomeyes – Fondazione Dolomiti UNESCO


Don’t Be A Monster is the claim of the Dolomeyes awareness campaign that we realised for the Fondazione Dolomiti UNESCO, during the 2021/22 season. The realisation of the multi-channel campaign involved all the creative and production skills of our studio, from the analysis of the context to the development of the communication plan and obviously the conception of all the contents!

Right or wrong? Good or bad? Learn to recognise scary human habits and get ready to let out screams of terror! Follow the adventures of the monstrous Dolomeyes as he grapples with the bizarre behaviour of visitors at high altitude! Listen to his advice on how to live in balance with the environment, consume water consciously and tackle the mountains safely! And remember. #DONTBEAMONSTER!

Video ADV Campaign




All video productions for the Dolomeyes campaign: Don’t Be A Monster were integrated into a multi-channel editorial plan that covered the entire dissemination period. The different formats and outputs constituted a mix of tools used for social campaigns, organic coverage of the official project pages and those of the institutional partners. In fact, the campaign involved all the high altitude refuges in and around the Dolomites Park in the dissemination.

video promo

It is a true ‘fiction film’, an ironic and funny comedy in three acts about the malpractice and bad habits of some visitors and frequenters of the mountains. The video was edited in different versions (Ita, Eng, De) and distributed online also in the short format of the individual episodes.


The video tutorials constitute a true original Format for the web. In each episode, Dolomeyes, stylistically treated as a cartoon, interacts with the Voice-Off of an imaginary mountain guide who authoritatively explains the risks of bad habits in the mountains. The production took place entirely in a studio, combining animation, green screen and computer graphics techniques. All videos were translated into three languages (Ita, Eng, De).


To promote the dissemination of the campaign we branded two episodes of the web series Udinì Live Experience, with placement and sponsorship operation; the campaign’s character Dolomeyes was the protagonist of some incursions within the videos. In addition, we also inserted interviews and numerous social contents such as stories, trailers and backstage photos during the realisation of the live events.


The Dolomeyes campaign “Don’t Be A Monster” was disseminated through numerous graphic content for the print and digital environment, with different formats including: Flyers, Leaflets, Stickers, Posters, and a countless number of web adaptations for various display placements in many national online magazines (Condè Nast, Corriere della Sera and many others).




Fondazione Dolomiti Unesco



Among the produced contents: The website and in three languages (ITA, ENG, DEU), Editorial Plan, Press & digital Campaign, Commercial ADV 30″, Promo 5min, Visual Identity, Poster, Flyer, Gadget, Web Series, Experiential Marketing (sampling, Live Action), Toilet Advertising, Aftermovie, Live Events, Presskit.


The main objective was to transmit information and raise awareness among all users/frequent visitors towards the correct use of water at high altitude and more generally towards a conscious and sustainable use of the mountains. The dissemination involved many high altitude refuges.