Insight branded content (eng)

CONTENT MARKETING for brands: road to brodoway

The advertising scenario is constantly evolving. How can we best interpret audience behaviour? What kind of demands and needs are we called upon to satisfy? We at BrodoStudio take spectacle and seriality very seriously, so much so that we have given a name to our direction, ‘THISISBRODOWAY’. We believe that for any brand seriality and spectacle is the right path to success, we imagine a place where fiction becomes a real experience that can engage people. This is our way of conceiving content marketing: creating the entertainment experience through serial content strongly inspired by a brand’s values. In this insight we will analyse what is happening in Italy and worldwide, the new trends and the next scenarios related to the production and fruition of audiovisual contents for new media.

 

 

Contents:

  1. What is content marketing
  2. Planning and other kind of contents
  3. Fiction and Non-Fiction 
  4. The formats
  5. I genres
  6. Conclusion

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