Interactive Video

Those who have seen Bandersnatch already know: we can watch a film in a completely new way, be active spectators! We can change the plot of the story, give opinions or even become the protagonists!

At Brodo Studio we have from the very beginning delved into the interactive world, delving into storytelling techniques and supporting technologies, so today we can offer brands a service aimed at engaging and captivating their different audiences! All this is possible thanks to the branching narrative, a type of writing that involves interaction with the viewer from the outset and exploits the key elements of gamification. Thus, consumers/viewers can play with the story, take paths, make decisions during the enjoyment and be part of the creative process!

Moreover, interactive video is a powerful tool for brands to get to know their consumers better and to build even stronger and more lasting bonds with them; it allows them to explore new languages and new strategies to increase brand awareness and brand loyalty. The innovation introduced by interactivity opens up the possibility of incorporating dedicated marketing and analysis tools, easily integrating them into every web and social channel and, even more so, into e-commerce solutions.

 

how you can use it:

  • Branded Series
  • Commercial Web
  • Product Demo
  • Interactive Routes and Guides
  • Music Show
  • E-Commerce
  • Catalogue / Portfolio
  • Video Tutorial

WHERE IT CAN BE APPLIED:

  • Web Site & Landing Page
  • VOD Platform (Video On Demand)
  • Digital Channel
  • Streaming Network
  • Smart TV App
  • Embed Web

main features

extend the experience

Thanks to the viewer’s choice, it is possible to observe the scene from several points of view: this increases the length of the content and amplifies the experience of the video product.

INTEGRATE NEW SCENES

Content can be updated at any time, with new scenes being added. Changes are displayed instantly in all publication channels, without the need to change links.

ANALYTICS

Understand where, when and how viewers are sharing your content and which choices they are preferring in the story branches.

SHOPPABLE VIDEOS + ADD TO CART

The audience can add products to the shopping cart while browsing through the story or receive promotions at the end of the journey.

QUESTIONNAIRES and FORMs

Personal data can be integrated for sign-in, newsletter subscription, bookings and much more.

SOCIAL MEDIA INTEGRATION

This function allows you to insert a link to a live stream at any time, even within an already published video, through a link, a button or even an extra scene.

SUBTITLES AND LANGUAGES

It is possible to import .srt files for subtitles and load multilingual audio tracks to increase the accessibility of the video product.

CROSS PLATFORM

It can be embedded anywhere with an embed code: Website, App, YouTube, Instagram, Facebook. It is supported by major networks and Video-On-Demand platforms such as Vimeo, Ustream and Vplayer.

MEDIA SLIDESHOW and playlist

The story can be extended to audio and visual content. Product photo galleries, playlists and audio tracks can be easily included, as on a website.

NUDGE THEORY

The First Interactive Music Show

NUDGE THEORY ‘ Interactive Music Player’ is the first interactive music entertainment video show!

A concert film realised using the branching narrative technique. The idea behind the format is to provide the viewer with the opportunity to conduct his or her own show, playing with the narrative elements in order to deepen the imagery created for the artist and discover surprising and unexpected sides of his or her work. The audience can ‘build’ their own version of the concert, having fun altering the dynamics of the show and the narrative plot, from the direction to the set design, up to discovering and listening to alternative versions of the songs and many other exclusive contents dedicated to the artist!

INTERACTIVE WINE TASTING

THE INTERACTIVE VIDEO TASTING

INTERACTIVE WINE TASTING is the original format made in Brodo Studio dedicated to the world of wine!

An engaging and innovative way of integrating the service proposal of any winery that wants to offer something extra to its customers. Accessible from any device, via a simple QR code, the interactive video tasting allows every wine lover to take home the magic and unique atmosphere of a winery visit, to be shared with friends and family. Thanks to the presence of extra content, such as interviews and in-depth analysis, the public has the opportunity to get to know the brand better and discover anecdotes and characteristics of each vintage. The possibility of integrating e-commerce into the video makes it possible to purchase the wines of the tasting directly and to discover the entire offer of the winery. 

The interactive wine tasting is an answer to contemporary communication and promotion needs in terms of audience engagement, community development and brand awareness.

 

 

If you are looking to create a truly memorable marketing campaign that will leave an indelible mark on your audience, contact Brodo Studio now! Find out how we can help you bring your brand to life, both in the physical and digital worlds!

DO YOU WANT TO BE PART OF THE SHOW? CONTACT US!