European Capital of Culture · 2025

abstract / CONCEpt

We have codified three “free, open and dynamic” forms that symbolically represent the water of the Soča/Isonzo river, the landscape and the human presence. The collective testimonies and memories come together to form truly viable perspectives. This is the reason why the logo is only visible through the superimposition of the 3 different undulating shapes and especially through their harmonious coexistence. The layering expresses the concepts of multiplicity, Europe and environmental protection. The use of an open and generative model gives room for creative developments of the logo by the communities.

generative LOGO

LOGO - TAGLINE VARIABLES

LOGO CONSTRUCTION and rules

visual ID - print materials

SOCIAL / image-processing

BILLBOARD

CREATIVE billboard / outdoor

merchandising / MAGAZINE

experiential / SITE SPECIFIC INSTALLATION

VIDEO MAPPING SITE SPECIFIC

The interactive waveform installation is a site-specific intervention that can be applied in different urban locations. The installation uses multiple projections and microphones to visually interpret environmental sounds.

A generative software will animate the waveforms (symbol of the logo) in real time according to the inputs (Receiver / sensor), creating original textures. The concept is based on the idea of visually translating the dynamism of cities and their inhabitants in relation to the cultural events taking place.